When designing your upcoming trade show exhibit, you have to think about more than just the function and messaging your space will provide. It won’t exist in a vacuum; rather, it will be surrounded by the booths of like-minded vendors and brands who will be fierce competition once the showroom floor opens. Because what is […]
Getting your company noticed at industry trade shows is all about your trade show booth setup, design and display; however, depending on the frequency of trade show events that your company attends, it’s not always economical to invest in the purchase of attractive trade show booth equipment. Mackenzie Exhibit completely understands this; therefore, we also […]
Whether you’re a veteran of the trade show industry or you’re preparing for your very first trade show, it’s important to nail down the design details of your exhibit. The design of your trade show exhibit is the fundamental variable for attracting and maximizing foot traffic to your booth. Unfortunately, not everyone is a natural […]