The mackenzie BLOG

As a leading trade show exhibit company, we stay on top of the latest trends and industry news.  The team at mackenzie EXHIBIT takes pride in learning about new materials, processes and ideas to help clients achieve their goals.  The mackenzie EXHIBIT blog explores what’s new in the trade show industry and our role as industry experts.

Preparing for a Trade Show: 4 Crucial Steps

The weeks leading up to a trade show can be exhilarating, stressful, easy, sleep-deprived, or completely relaxed. Every business experiences the preparation stage a little differently. But pretty much anyone who’s exhibited will tell you there is one running constant for every brand at every show: blink once, and the week of the event sneaks […]

Trade Show Booth Design

Top 5 Tips to Stand Out at a Trade Show

Thinking outside of a box is one thing; to stand out at your next trade show, you’ll have to try thinking outside of a really big box, a giant convention hall full of competitors and like minded exhibits. To really distinguish your brand, you’ll have to create a presence at the show that will be […]

How to Create an Eye-Catching Trade Show Exhibit

When designing your upcoming trade show exhibit, you have to think about more than just the function and messaging your space will provide. It won’t exist in a vacuum; rather, it will be surrounded by the booths of like-minded vendors and brands who will be fierce competition once the showroom floor opens. Because what is […]

Attractive Trade Show Booth Rentals

Getting your company noticed at industry trade shows is all about your trade show booth setup, design and display; however, depending on the frequency of trade show events that your company attends, it’s not always economical to invest in the purchase of attractive trade show booth equipment. Mackenzie Exhibit completely understands this; therefore, we also […]

Professional Trade Show Exhibit Design

Whether you’re a veteran of the trade show industry or you’re preparing for your very first trade show, it’s important to nail down the design details of your exhibit. The design of your trade show exhibit is the fundamental variable for attracting and maximizing foot traffic to your booth. Unfortunately, not everyone is a natural […]


mackenzie EXHIBIT Team Thrilled with Move to New Office

The entire mackenzie EXHIBIT team has spent the last few months designing and building our new office space inside the Ogden, Utah facility. Now just in time for summer, we are all moved and thrilled with the results.

Instant Apps feature image

Google Instant Apps Poised to Positively Change Event Apps

Event apps have long suffered from low downloads and small adoption rates, but Google’s Instant Apps could be a much needed solution to these problems.


Designing Engaging Trade Show Product Displays

Designing great trade show product displays is an art that when done correctly can enhance your trade show experience by converting leads to sales.

Trade Show Exhibits Lightheaded Lighting

Lightheaded Lighting Wins Best Booth Award at LIGHTFAIR International

Best Booth! It’s always rewarding when hard work pays off. Our client LIGHTHEADED (formerly Dasal Architectural Lighting) was awarded best booth at LIGHTFAIR International over the weekend in San Diego.

Trade Show News

Trade Show Industry Off to Positive Start in 2016

The first couple months of the year show a positive increase in several key benchmarks for the trade show industry, according to the publication Trade Show Executive.