The mackenzie BLOG

As a leading trade show exhibit company, we stay on top of the latest trends and industry news.  The team at mackenzie EXHIBIT takes pride in learning about new materials, processes and ideas to help clients achieve their goals.  The mackenzie EXHIBIT blog explores what’s new in the trade show industry and our role as industry experts.

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Sustainable Trade Show Booth Design

As the Green Movement continues to sweep the country (thankfully), the demand for sustainable trade show booth design continues to escalate. You’re probably familiar with how to be more sustainable in your everyday life — but how do you incorporate sustainability into your exhibit? In this article, we’ll walk you through a handful of options […]

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Create the Best Trade Show Booth Design

Creating the best trade show booth design is no small task — there’s a lot to keep in mind. What do you want people to feel when they first walk into your booth? Should they feel cozy and enclosed, or open and free? Do you want to have an on-site meeting space, or will you […]

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Top 5 Most Overlooked (But Crucial) Booth Elements

Your booth design is finished. The graphics look amazing. Products are displayed proudly. The traffic should flow smoothly through the layout. You’re all set, right? Maybe not. Take a look at these Top 5 Most Overlooked (But Crucial) Booth Elements for some trade show booth design ideas to make sure you have all of your […]

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Creating a Trade Show Booth Part 4: Show Time

Drumroll please . . . it’s show time! The moment you’ve been waiting for: the time has come for your new trade show booth design to be introduced to the public. This is probably the most anxious yet most exciting part of the entire exhibit booth process. On the one hand, you’re nervous about whether […]

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Creating a Trade Show Booth Part 3: Walkthrough

Congratulations! You’ve arrived at one of the most exciting stages of the trade show booth design process: the walkthrough. Now is when you’ll see your booth come to life, be able to walk through it (as the name would suggest), and imagine how attendees will experience the final result. While the ship has likely sailed […]

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Creating a Trade Show Booth Part 2: Mockup

It’s been a few weeks since your first meeting with the exhibit design company, and you’ve been anxiously waiting to hear that they’re ready for you to review their first mockup of your trade show booth. What should you expect? If you go into the mockup review with the right frame of mind, the right […]

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Creating a Trade Show Booth Part 1: Ideation

Exhibiting at a trade show is a big decision — the time, effort, and monetary commitment are all things that you’ve taken into consideration and you’ve decided that this a worthwhile investment in your company’s future. Now that you have the green light to exhibit at the show . . . what’s next?  It’s time to […]

Preparing for a Trade Show: 4 Crucial Steps

The weeks leading up to a trade show can be exhilarating, stressful, easy, sleep-deprived, or completely relaxed. Every business experiences the preparation stage a little differently. But pretty much anyone who’s exhibited will tell you there is one running constant for every brand at every show: blink once, and the week of the event sneaks […]

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Top 5 Tips to Stand Out at a Trade Show

Thinking outside of a box is one thing; to stand out at your next trade show, you’ll have to try thinking outside of a really big box, a giant convention hall full of competitors and like minded exhibits. To really distinguish your brand, you’ll have to create a presence at the show that will be […]

How to Create an Eye-Catching Trade Show Exhibit

When designing your upcoming trade show exhibit, you have to think about more than just the function and messaging your space will provide. It won’t exist in a vacuum; rather, it will be surrounded by the booths of like-minded vendors and brands who will be fierce competition once the showroom floor opens. Because what is […]