What does over 40 years of experience, shows across multiple continents, 50 happy and loyal employees, and an impressive list of client companies look like? Well, you’re looking at it. mackenzie EXHIBIT is a leader in the exhibit design industry, and it’s no wonder why. With an intense dedication to customer satisfaction, a passion for details, and an unprecedented ability to think outside of the box, it’s no wonder why mackenzie EXHIBIT has been in business for decades and promises to continue on the never ending road to success for many more decades to come.
mackenzie EXHIBIT History
As with most great success stories, the outset didn’t always look so shiny. Rick MacKenzie, the founder of mackenzie EXHIBIT, had already been in the trade show industry for about 10 years when he decided to strike out on his own. He had a young family to support and a mortgage to pay, but he also had faith in his dream of running his own company and was willing to put in the hours to make it happen. In 1987, Rick started Pacific West Exhibit located in now-hipster, then-not-so-squeaky-clean Yaletown in Vancouver. With a dedicated group of employees and help from his family (including then 12-year-old Jared MacKenzie, now a prominent fixture in the leadership of mackenzie EXHIBIT), this budding enterprise grew. Word of mouth continued to spread about the level of customer service and craft received by clients, and the business began to expand.
At about this time, the housing market in Canada went haywire and mortgage interest rates went through the roof. The MacKenzies had a tough decision to make — keep the house, or keep the business. With a leap of faith, they decided to sell their house to keep the business running. Looking back, they made a good call.
Just Keep Swimming
After the housing crisis, mackenzie EXHIBIT started to really find its flow. The company was about 5 years old when it hit its stride and carved out a niche in the golf industry in Canada. Take a step into Rick’s office now in our Ogden, Utah location and you’ll see that his passion for the sport and the industry continue to this day. This success necessitated a move to a larger location, which was found in nearby Burnaby, British Columbia. Since success breeds success and satisfied clients are one of the best marketing tools, mackenzie EXHIBIT continued to grow and build an even longer list of customers, which led us to a still-larger facility in 2000.
Around this time, mackenzie EXHIBIT landed a big fish — Suunto. The president of Suunto was always a fan of the work that mackenzie EXHIBIT had produced for them, so when he made the move to become president of the entire branch of Amer Sports’ winter division, he made mackenzie EXHIBIT an offer we couldn’t refuse — set up a location in Ogden, Utah (Amer Sports’ United States headquarters), and receive the exhibit business for Salomon, Atomic, and Suunto all together. The mackenzie EXHIBIT team had already been spending a month each year in the Salt Lake City area because of Outdoor Retailer, so Rick and Jared were familiar with the location and decided to jump at the opportunity to bring in some big business.
This Way to Ogden
Jared told the big news to his wife, Mimi, and less than 3 months later they had packed up all of their belongings, sold their apartment, and set off for this new town with their 3-year-old daughter in tow. mackenzie EXHIBIT has made some serious leaps of faith in its time, and this was certainly one of them — and like the other leaps, this, too, paid off.
When the new United States-based office was set up, the company name changed from Pacific West Exhibit to the less geographically-restrictive name of mackenzie EXHIBIT, a moniker which remains to this day. This new location took up 60,000 square feet and only had three employees — including Jared MacKenzie. Everyone pulled double and triple duty to make things work, but man, did they make it work. In less than 10 years, the team managed to expand the business into the European market while doubling the office space and moving up to a 120,000-square-foot facility that now houses somewhere around 50 employees.
Looking Back while Moving Forward
Two things keep the company firmly focused on our continuing road to success: we never forgot our roots and we never think that what we’ve done is good enough. Many companies would take a glance at our client list and decide to call it a day because they’ve won the game — but not mackenzie EXHIBIT. We continue to strive to create more inventive exhibit solutions, design more beautiful trade show booths, cultivate relationships with interesting new clients, and ensure that our existing customers always feel appreciated and looked after. This dedication is what keeps mackenzie EXHIBIT in the winner’s circle and on the path of continuous improvement.
Thanks to all of our friends, family, and clients (who have become friends and family) for the past 30 years — here’s to all of the exciting changes to come in the next 30 years.
Ready to get started on creating your own jaw-dropping booth design? Contact us here and we’ll be glad to help!