Just building a booth is so 2017. For CES 2018, mackenzie EXHIBIT didn’t just build a booth for one of our clients . . . we built a neighborhood. The award-winning CES 2018 Vivint Smart Home Booth was built to showcase Streety, a cutting-edge communal mobile app focused on improving neighborhood security. This project was intended to showcase the app’s capabilities on a large scale, all squeezed into a 50’ x 80’ booth space at the Las Vegas Convention Center. Let the creative problem solving begin.
Identifying the Challenge
The whole point behind the Streety app from Vivint is that it helps to connect the security footage from all of the exterior home cameras in the neighborhood in order to create a proverbial quilt of coverage as the whole community works together to keep their area safe. This isn’t like a normal home security camera system where you’re focused on what happens inside a single building — it’s all about blanketing a large area. To convey this capability, we had to think outside of the box — literally — and make what would normally be a single booth structure into an entire network of buildings.
Creating a Solution
Rather than create a single booth, we worked with Vivint and decided to go the route of taking on the near-impossible: building an exhibit space that felt like an entire neighborhood. With over half a dozen smaller structures fit into the 50’ x 80’ booth space, we were able to create individual little homes with each one focused on a separate aspect of Streety. Whereas most booths focus on sticking to a single design, our challenge centered around how to create many individual booths that all still worked together cohesively under a single brand.
What we ended up with was a series of small homes complete with front doors, peaked roofs, sitting areas, televisions, windows, and more. While the structures themselves were fairly straightforward, the really difficult part came into play with the details.
It’s the Little Things
Take a look at the pictures of the CES 2018 Vivint Smart Home Booth, and you’ll see all of the hours of hard work that went into making sure each structure felt like a home. Throw pillows, house plants, cutting boards, and even a sink — we made sure all of the t’s were crossed and the i’s were dotted. Heck, we even custom-made the mailboxes that lined the little faux streets. This booth is a perfect example of mackenzie EXHIBIT’s commitment to even the smallest details in order to make sure the final result meets and exceeds our clients’ dreams.
The Big Picture
By the very nature of an app, you need a screen to be able to interact with it and explore its features. When you first enter the CES 2018 Vivint Smart Home Booth, you’re greeted with three larger-than-life touch screens with which you can immerse yourself into the world of Streety. As you continue through the different mini structures, you’ll be engaging with stories about everything that goes into making Streety so unique, including intelligent video, outdoor 4K smart security cameras, and voice control paired with Google Assistant, all leading to a giant 50’ screen standing two stories tall above a stage where product demonstrations were held throughout the show.
Behind the Scenes
A giant hurdle for this booth was how to run the cords needed to power and operate the slew of electronics. To do this without creating unsightly cord bundles or tripping hazards, we actually designed the booth with multiple raised floors that were built seamlessly into the design so that attendees were none the wiser. This allowed Vivint complete freedom with lighting, screens, streetlamps — you name it — anything that required power could get it without hindering the aesthetics of the overall design. When you’re thinking through ideas for your own booth design, keep this element in mind so that you can have more freedom with the placement of electronic elements.
The CES 2018 Vivint Smart Home Booth design process was completed two months prior to the show, meaning we had a grand total of 60 days to build an entire neighborhood. If you’ve ever done a remodel on your home or taken part in a construction project, just imagine having to build a home. In two months flat. And that home has to look beautiful and be fully functional. And it even has to have throw pillows and living house plants. And you have to be able to take it apart easily and reassemble it hundreds of miles away. No big deal, right? The miraculous timeframe in which mackenzie EXHIBIT managed to pull off this project is something we will be proud of for decades to come. But hey, just another day at the office, right?
One of the beautiful things about working with a full-service and highly-experienced exhibit design company like mackenzie EXHIBIT is that we take care of the setup and teardown for you. It took our experienced crew seven days of all-nighters to get the CES 2018 Vivint Smart Home Booth up and running and looking its very best. You wouldn’t want your company personnel having to do that prior to the show even opening, would you? That’s ok, because we’ve got it covered.
CES 2018 Vivint Smart Home Booth
Ready to get started on creating your own jaw-dropping booth design? Contact us and we’ll be glad to help!