The first couple months of the year show a positive increase in several key benchmarks for the trade show industry, according to the publication Trade Show Executive.
The publication reported its latest analysis for the month of February. Its findings reveal that the amount of trade show space, the number of exhibitors and attendance was all up compared to February last year.
- Exhibit Space (NSF): +2.3%
- Exhibitors: +5.2%
- Attendance: +4.1%
Notable shows during the month included UBM America’s MAGIC (fashion) and the NRB International Christian Media Convention & Exposition. One exhibitor contracted 20,000 nsf of space at NRB International Christian Media Convention & Exposition, according to Trade Show Executive.
Projections for the rest of the year remain cautiously optimistic for the continued growth of the trade show industry according to top experts interviewed by Trade Show Executive. Some factors that could impact trade show growth include oil prices (for its impact on large energy shows), the economy and the presidential race.
The optimism for the industry is echoed by mackenzie EXHIBIT. The majority of our clients plan on maintaining a healthy calendar of trade show appearances.